Food Media is an exciting concept in South Africa, following the ever-increasing trend and fascination with celebrity chefs all over the world. It is a neologism that refers to all the types of public practical chef demonstrations and food-related media professions. These professions are often based on more advanced social media know-how, public speaking, creativity, subject knowledge, self-assessment, planning and dexterity. The field itself is wide and can range from television work to product-driven demonstrations in public areas or online and printed food media occupations. This field of study demands a unique calibre of student who will be trained through the ICA programme in conjunction with field experts.
New and succesful products are one of the key answers to growth in sales and therefore an important booster of the economy. In this subject, students will gain a thorough understanding of an exciting new career option in being a chef, namely product recipe development. Leading retailers such as Woolworths play a prominent role in the development and designing of this subject. It remains one of the fastest-growing areas of the industry as new trends and customer demands necessitate vast growth in product ranges and consumer-driven introductions.
PROFESSIONAL WINE STUDIES & EVENT COÖRDINATION
The growing demand for events management requires professionals who are able to conceptualize, plan and implement events. The events management curriculum will cultivate several management practices and skills, providing a unique, competitive edge. Students will also venture further into advanced wine studies, cellar management and wine list compilation and food and wine pairings.